Digital Marketing Strategy
Demystifying digital marketing & helping business grow.
Our approach to improving customer acquisition & increasing sales is a simple one…
In short, it analyses all the different ways your products & services can be marketed online and then strategically hones in on those that deliver the best “bang for your buck” – or return on your marketing investment (ROI) – in the shortest time possible.
We work in collaboration with you to build a robust, dynamic and customised digital marketing strategy to ensure that your digital marketing efforts are intimately aligned with your business objectives and work to deliver real business results.
We understand that you’re in business to make money, so it makes sense to identify, and then focus your efforts on those online channels that work most effectively to deliver sales conversions.
You may need to….
- increase customer acquisition and sales conversions from your website
- reduce your spend on Adwords (pay-per-click) & increase your organic (unpaid) traffic
- drive more visitors from your social media presence to your website
- introduce a new product or service and get to Page One of Google for a new keyword
Whatever you need to make happen, we can help!
We understand that your digital presence is more than just Google rankings: it’s about making sure that your digital strategy delivers real business results.
Our digital marketing tactics include:
- Digital Strategy Development: build your digital “road map”, create & meet KPI’s, track performance and achieve business objectives
- Search Engine Optimisation (SEO): increase organic traffic with grown-up, marketing-centric SEO that aligns with your business objectives and brings the right kind of customer to your site
- AdWords “Detox”: Reduce your AdWords (Pay-per-Click) spend & increase free organic traffic
- SEO Web Copywriting: get your customers to take action and boost conversion while boosting rankings and organic traffic
- Content Marketing: optimised blog articles, case studies, white papers, social media content, email marketing to engage & excite your target audience
- Keyword Research & Targeting: find out your “killer keywords” – the ones that really work to drive the right kind of traffic to your website