The short answer: Because money. The slightly longer answer… Let’s be honest, “marketing” your product is often not the sexy or fun part of doing business. For many entrepreneurs and small business owners marketing is the task you’ll probably procrastinate, you’ll put it off and do it last, it’s the “pain point” of your business. […]
About Meri Harli
Meri Harli is the director of Fat Cake, Inc. – a full-service digital marketing agency specialising marketing strategy, search engine optimisation (SEO), web copywriting, conversion optimisation and content marketing.
Entries by Meri Harli
Once thought of as a luxury item (or “nice to have”) a Digital Marketing Strategy is now viewed as an essential part of doing business. In essence, it’s your business strategy translated into the in the digital realm. 9 Good Reasons why a Strategy is Critical to your Business: Improve client acquisition & sales conversions – […]
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu, The Art of War. You may have heard the story of the social media manager who gets retrenched, and before clearing her desk, goes to town on the corporate Twitter account telling the world how […]
Marketing in the digital realm is a lot like going into battle – a clear strategy will give you the best chance of victory. The phrase “Digital Marketing Strategy” – like most marketing buzzwords – is thrown about liberally, but what does it actually mean? And most importantly how does your business benefit from it? […]
A baby elephant takes about 24 months to gestate. That’s 2 years of being pregnant! No wonder the mother takes a 4-5 year break after that. Sometimes building a website can feel like giving birth to an elephant. We registered the Business Name “Fat Cake Media” in August 2011, and the website has gone live […]
Last year’s Google Penguin update threw many businesses and so-called “SEO specialists” into a tailspin. All of a sudden link building became a liability and a massive risk for website owners. For years many SEO specialists sole occupation was to build links – that’s it, that’s what they called SEO. The inherent problem with this […]
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- Why is Digital Marketing Strategy so critical to your business?
- Why Digital Marketing Strategy? 9 Good Reasons
- DIY your own Digital Marketing Strategy in 3 Simple Steps
- What is a Digital Marketing Strategy?
- Sometimes building a website can be like giving birth to a baby elephant.
- Has link building become the “asbestos” of SEO?